[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
Articles archive::
For Authors::
For Reviewers::
Subscription::
Contact us::
Site Facilities::
Webmail::
::
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
Journal Citation Index

 

Citation Indices from GS

AllSince 2020
Citations101515562
h-index3926
i10-index261138

 

..
Central Library of Kurdistan University of Medical Sciences
AWT IMAGE
..
Vice-Chancellery for Research and Technology
AWT IMAGE
..
SCImago Journal & Country Rank
:: Volume 30, Issue 1 (Scientific Journal of Kurdistan University of Medical Sciences 2025) ::
SJKU 2025, 30(1): 102-113 Back to browse issues page
Using Social Marketing Model to Persuade the Women on Human Papillomavirus Screening
Elahe Daghighbin1 , Ali VafaeeNajar2 , Hadi Tehrani3 , Vahid Ghavami3 , Elahe Hooshmand4 , Hossein Ebrahimipour2
1- Department of Midwifery, Islamic Azad University of Neyshabour Branch, Neyshabour, Razavi Khorasan Province, Iran.
2- Professor, Department of Health Economic and Management Sciences, School of Health, Mashhad University of Medical Sciences, Mashhad, Iran
3- Associate Professor, Department of Health Education & Health Promotion, School of Health, Mashhad University of Medical Sciences, Mashhad, Iran
4- Associate Professor, Department of Health Economic and Management Sciences, School of Health, Mashhad University of Medical Sciences, Mashhad, Iran , HoushmandE@mums.ac.ir
Abstract:   (681 Views)
Background and Aim: In many countries of the world, Human Papilloma Virus is known as the most common sexually transmitted disease and the most common cause of cervical cancer. This study aimed to evaluate the intervention based on social marketing on the screening of the human papilloma virus.
Materials and Methods: In this semi-experimental study, the design, implementation, and evaluation of social marketing-based intervention on HPV screening in women living in Mashhad using the SMART model in the years 2020-2022 were discussed. After carrying out the intervention's formative and design study, a semi-experimental study on 70 women aged 30 to 50 living in Mashhad was used to implement the intervention. A health center was chosen as the test center and another center, which was similar to the first center in terms of demographic characteristics, was chosen as the control center. The intervention was implemented for three weeks in the test group and three months after the end of the intervention.
Results: The results showed that after the implementation of the intervention, changes in knowledge score and scores of perceived severity, perceived benefits and perceived barriers, self-efficacy and guidance for action immediately after and two months after the intervention in the test and control groups were significant (p<0.0001). The results of the implementation and evaluation of the intervention showed that after the intervention, 29 people in the test group (82.8%) referred to the center for the screening test. In the control group, no case of referral for HPV screening test was reported.
Conclusion: According to the findings of the present study, using social marketing model and paying attention to the opinions and viewpoints of the target group and removing barriers and using facilitators can be used to encourage people to perform screening. HPV screening to make facilitators and to remove barriers is suggested.
 
Keywords: Screening, Social marketing, Human Papilloma Virus, Women
Full-Text [PDF 673 kb]   (160 Downloads)    
Type of Study: Original Research | Subject: Midwifery
Received: 2023/06/17 | Accepted: 2024/01/2 | Published: 2025/03/12
Send email to the article author

Add your comments about this article
Your username or Email:

CAPTCHA

Ethics code: IR.MUMS.REC.1399.547


XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Daghighbin E, VafaeeNajar A, Tehrani H, Ghavami V, Hooshmand E, Ebrahimipour H. Using Social Marketing Model to Persuade the Women on Human Papillomavirus Screening. SJKU 2025; 30 (1) :102-113
URL: http://sjku.muk.ac.ir/article-1-7956-en.html


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 30, Issue 1 (Scientific Journal of Kurdistan University of Medical Sciences 2025) Back to browse issues page
مجله علمی دانشگاه علوم پزشکی کردستان Scientific Journal of Kurdistan University of Medical Sciences
مجله علمی دانشگاه علوم پزشکی کردستان Scientific Journal of Kurdistan University of Medical Sciences
Persian site map - English site map - Created in 0.06 seconds with 45 queries by YEKTAWEB 4710